Initio Parfums Wild Rush EDP
Ships from Dubai
100 Day Free Returns
Fresh Batch Guarantee
All our Initio Parfums fragrances are sourced directly from authorised brand distributors and come with our authenticity guarantee.
Change your mind? No problem.
We accept returns up to 100 days after purchase, no questions asked.
We deliver to the UAE, Egypt, Oman, Saudi Arabia, Kuwait, Lebanon, Jordan, and Iraq.
All orders ship from our robotic fulfilment center in Dubai. Deliveries within the UAE arrive within 48 hours.
Other destinations typically take 3–6 days, depending on your location.
We accept Visa, Mastercard, American Express, Paypal, as well as cryptocurrencies.
Cryptocurrency payments can be made using web3 wallets during checkout.
Cash on delivery is not available.
Choose options
Initio Parfums Wild Rush EDP
Fragrance Details
Initio Parfums Wild Rush EDP is an aromatic fougere that opens bright and green, then settles into a smooth, lavender-led heart over a soft woody base. It sits in the Supercharged collection beside Sugar Blast, and it wears clean, energetic and easy to like from the first spray to the dry-down.
- Aromatic fougere character with a lavender-led heart
- Launched in 2026 as part of the Supercharged collection
- Suits daytime, casual outings, and warm-weather wear
- Eau de Parfum strength with steady projection
Wild Rush comes from Initio, the niche house known for bold, concentrated compositions, and it gives fougere lovers a modern take on a classic style. A good pick for anyone who wants a polished everyday fragrance with real character.
What does it smell like?
Aromatic lavender with soft woods
Top Notes
Bergamot, Red BerriesHeart Notes
Lavender, PatchouliBase Notes
Sandalwood, Vanilla, CaramelDiscover the range
ShopShop with confidence
Authenticity Guarantee
We only sell 100% authentic Initio Parfums perfumes, sourced directly from licensed distributors.
Every bottle is fresh, from the latest batches, and comes with a batch code you can use to independently verify the authenticity and production date.
You’ll never find grey market or expired stock here—just genuine fragrances you can trust.
Initio Parfums Wild Rush EDP
Fragrance Reviews
Questions? We've got answers.
FAQ
Initio Parfums Wild Rush EDP smells like a modern aromatic fougere, with a fresh, lively opening that moves into smooth lavender and settles on a soft, woody base with a hint of warmth.
Bergamot, Red Berries
Woody & Oriental
We offer a variety of shipping methods for our customers.
Standard shipping takes 1-3 days depending on your Emirate.
Express shipping is usually delivered the same business day if ordered before 2pm, otherwise it is delivered next day.
It depends on your personal fragrance usage.
Typically, a 50ml fragrance bottle will last 2-3 months.
A 100ml bottle will last 5-6 months.
We offer a 100 day no questions asked returns policy.
Returns are always free. You can return any products that you don’t like within 100 days after delivery and we will refund you the full price.
Nevertheless, we don't refund the shipping costs.
Items must be new and unopened for us to accept your return.
You can read more about our Return Policy here.
All orders ship directly from our state-of-the-art warehouse in Dubai.
This allows us to dispatch all orders for in stock items within 24 hours.
We also offer same-day delivery to customers in Dubai, Ajman, Sharjah, and Abu Dhabi
Why shop with us?
We're making luxury, accessible
Dubai is our home
Our staff, stock, and operations are based in Dubai.
Authentic & Fresh Stock
Our fragrances are typically newer than what you would find in department stores.
Sustainability Matters
We use recycled packaging materials and ship orders with a carbon neutral offset.